Privacy Policy

This Privacy Policy describes how Hero (“we”, “us”, or “our”) collects, uses and shares your personal information when you visit or make a purchase from www.hero.be (the “Site”).

[Nederlandstalige versie]
[Version française]

1. PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your browser type, IP address, time zone, and certain cookies installed on your device. In addition, as you browse the Site, we collect information about the individual pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as Device Information.

We collect Device Information using the following technologies:

Cookies: data files placed on your device or computer, often including an anonymous unique identifier.
Log files: track actions occurring on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags and pixels: electronic files used to record information about how you browse the Site.

When you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment details, email address and phone number. We refer to this information as Order Information.

When we refer to Personal Information in this Privacy Policy, we mean both Device Information and Order Information.

2. HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information we collect generally to:

process and fulfil your orders;
arrange shipping;
provide invoices and order confirmations;
communicate with you;
screen orders for potential risk or fraud; and
where permitted and in line with your preferences, provide you with information or marketing relating to our products or services.

We use the Device Information we collect to:

help screen for potential risk and fraud, particularly through your IP address; and
improve and optimise our Site, for example by generating analytics about how customers browse and interact with the Site and by assessing the effectiveness of our marketing campaigns.

3. SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties where necessary to operate our business and provide our services to you.

For example:

we use Shopify to power our online store;
we may use Google Analytics to better understand how visitors use the Site.

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or otherwise protect our rights.

4. BEHAVIOURAL ADVERTISING

Where you have given consent, we may use your Personal Information to provide you with targeted advertisements or marketing communications that may be of interest to you.

You can opt out of certain targeted advertising services through the relevant provider settings.

5. DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we receive a “Do Not Track” signal from your browser.

6. YOUR RIGHTS

If you are located in the European Economic Area, you may have the right to access, correct, update, restrict, object to, or request deletion of your personal information, subject to applicable law.

If you wish to exercise any of these rights, please contact us using the contact details below.

We process your information in order to perform a contract with you, for example when you place an order, and/or to pursue our legitimate business interests, and where required, based on your consent.

Please note that your information may be transferred outside Europe, including to Canada and the United States, for example where service providers such as Shopify process data on our behalf.

7. DATA RETENTION

When you place an order through the Site, we retain your Order Information for our records for as long as necessary to fulfil the purposes described above, unless a longer retention period is required or permitted by law, or until you request deletion where applicable.